Hey, I am Ivy 👋

I run three newsletters on Beehiiv, and I use Newsletter Supply to share the practical tools, workflows, and decisions that sit behind the work.

I keep the newsletters themselves private. That helps me write about the work without turning every lesson into a public case study or a revenue flex. But the experience is real: choosing platforms, moving subscribers around, setting up growth loops, testing sponsor and paid subscription ideas, and deciding which tools are worth the extra monthly cost.

The short version: this site is my working library for launching, growing, and monetising newsletters.

Why this site exists

Newsletter advice gets vague quickly. A lot of it sounds good until you are the person staring at a blank send screen, a messy subscriber CSV, or a tool bill that has started to creep up.

Newsletter Supply is where I organise the answers I wish were easier to find: which newsletter platform fits which stage, how to set up the first growth loops, when monetisation actually makes sense, and what to check before trusting a tool with your list.

Most of the site is built around three jobs: launch, grow, and monetise. Some pages are tactical tutorials. Some are tool reviews. Some are comparisons for the moment when you are stuck between two decent options and need a practical answer.

When something comes from firsthand operator experience, I say so. When a claim depends on a platform feature, pricing page, migration guide, or help doc, I link to the source. The goal is not to sound certain about everything. The goal is to help you make better newsletter decisions with less guesswork.