Newsletter terms

Step into the world of newsletter with our glossary - a comprehensive guide to understand newsletters' terminology and tools.

A/B testing

A method of comparing two versions of a newsletter to see which performs better. In A/B testing, you create two slightly different versions of..

Click-through rate (CTR)

The percentage of email recipients who click on one or more links in a newsletter. Click-through rate measures how engaging your..

Email service provider (ESP)

A platform or software that helps manage and send mass emails or newsletters. An ESP is a key tool for anyone running a newsletter. It's not just about sending emails; these platforms..

Open rate

The percentage of subscribers who open a newsletter email. Open rate is a key metric that shows how many people are actually..

Preheader

A short summary that appears after the subject line in email previews. The preheader, also known as preview text, is like..

Subject line

The text that appears in the email header, briefly describing the email's content. The subject line is like a..

Subscriber

A person who signs up to receive regular updates from a newsletter. A subscriber is someone who has opted to..