Make

Make (formerly Integromat) is the power-user alternative to Zapier. Where Zapier optimizes for simplicity and the largest app directory, Make optimizes for visual complexity, data transformation, and price at scale.

For newsletter operators whose automations have outgrown simple two-step Zaps — or whose monthly Zapier bill is climbing — Make is the platform to evaluate in 2026.

What is Make?

Make is a visual automation platform that connects 3,000+ apps through “scenarios” — multi-step workflows you build on a canvas with routers, filters, iterators, and error handlers.

Each module execution costs one credit. A scenario that reads a subscriber, formats data, and writes to three apps burns four credits per run.

Key Features for 2026

1. Visual Workflow Builder

Drag modules onto a canvas, connect them with routes, and see data flow in real time. Complex branching that would take dozens of Zaps in Zapier can be one scenario in Make.

2. Data Mapping and Transformation

Built-in tools to parse JSON, format text, aggregate arrays, and manipulate subscriber data between your ESP and CRM.

3. Newsletter Automation Examples

• New Beehiiv subscriber → add to Google Sheet → Slack notification → welcome DM
• Gumroad purchase → tag in Kit → add to VIP segment
• Inactive subscriber webhook → re-engagement email trigger

4. Error Handling and Logging

Full execution history, automatic retries, and error routes so automations do not silently fail.

Make vs. The Competition

• Make vs. Zapier: Zapier wins on ease of use and app count. Make wins on price (10,000 credits for $9/mo) and complex multi-step logic.
• Make vs. Beehiiv native tools: Beehiiv handles growth in one dashboard. Make connects any ESP to any other tool in your stack.

Final Verdict

Make is the automation platform for newsletter operators who have outgrown Zapier’s pricing or simplicity ceiling. The learning curve is real, but the visual builder rewards patience. If your newsletter business runs on data flowing between five or more tools, Make’s Core plan at $9/month is one of the best values in no-code automation.

Start automating with Make →

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